The Ultimate Guide for Brands to Find UGC Creators in 2024

User-Generated Content (UGC) creators have become indispensable for brands aiming to build trust and engage with their audience authentically. By leveraging content created by real users, brands can foster genuine connections with their target market and enhance their credibility. As we move into 2024, finding the right UGC creators can set your brand apart in a crowded digital landscape.

Why Brands Need UGC Creators

UGC creators produce content based on their personal experiences with a brand's products or services. This content—ranging from reviews and tutorials to unboxings and testimonials—is perceived as more trustworthy than traditional advertising. Brands that effectively collaborate with UGC creators can boost brand loyalty, increase social proof, and drive higher engagement rates across social platforms.

Where to Find UGC Creators


1. Social Media Platforms
Start your search on social media platforms like Instagram, TikTok, and YouTube. Use hashtags relevant to your brand or product, explore brand mentions, and check out user-generated content related to your industry. Engaging with users already sharing content about your brand is a great way to identify potential UGC creators.


2. UGC Marketplaces
Platforms such as Aspire, Insense, and Tribe connect brands with UGC creators. These tools allow you to filter creators by niche, engagement rate, audience demographics, and more, making it easier to find those who align with your brand’s needs.


3. Influencer Search Tools
Tools like EezyCollab streamline the process of finding UGC creators. By inputting your brand details, you can discover relevant influencers who create high-quality user-generated content, manage outreach, and track performance metrics.

Engaging UGC Creators Effectively

To build strong relationships with UGC creators, brands should offer clear guidelines, fair compensation, and creative freedom. Encouraging authentic content will resonate better with audiences and ensure long-term success.

Here's a list of top UGC creators to consider in 2024:

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𝗔𝗹𝗶𝗰𝗲 𝗥𝗼𝗻𝗰𝗵𝗶 | UGC content creator

Content Creator for your brand Skincare // Beauty Obsessed DM / #ugc #collab link in BIO

11.8KItaly

Average Like318

Engagement Rate60%

Overall Score100

Estimated Price$47

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Rasien 🍃 UGC Creator

‍Skincare & Beauty UGC Creator 40s Combo-Oily-Acne

6.5KUnited States

Average Like596

Engagement Rate60%

Overall Score99

Estimated Price$26

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Shivani | Beauty Content Creator

Makeup . Skincare . Beauty . UGC Content Creator Australia ️

104.2KAustralia

Average Like38292

Engagement Rate14.9%

Overall Score99

Estimated Price$416

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3002.5K
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1.8K15.4K
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Mariam Gamezardashvili

Content Creator UGC Fashion | Style | Beauty | Skincare | Hair | Travel For collaboration inquiries:

5.2KHoly See

Average Like381

Engagement Rate60%

Overall Score99

Estimated Price$21

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Agna Szmyla ✨

skincare, beauty, minimalism UGC content creator PR: DM or shop @revolvebeauty @iliabeauty:

28.7K

Average Like435

Engagement Rate9.7%

Overall Score99

Estimated Price$115

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Rocío López

Founder of @yingerbeauty SkincareMakeup & Hair Tips

314.3KSpain

Average Like8797

Engagement Rate60%

Overall Score99

Estimated Price$1257

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megan ♡ | ugc creator 🇬🇧

pretty products collector beauty + lifestyle content

43KUnited Kingdom

Average Like508

Engagement Rate11%

Overall Score99

Estimated Price$172

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2002.6K
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Dakota Shawne

UGC beauty content creator PR/Collab : PM or email Links and codes

5K

Average Like513

Engagement Rate60%

Overall Score99

Estimated Price$20

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MIRELA🌷UGC CONTENT CREATOR🌷

UGC | Content Creator. Collab️ Skincare Moda Cádiz

65.4KSpain

Average Like1927

Engagement Rate60%

Overall Score99

Estimated Price$261

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hetvi | skincare & beauty

beauty • makeup • skincare tiktok: beautycravex get in touch:

46.3KNot shared

Average Like3391

Engagement Rate5.4%

Overall Score99

Estimated Price$185

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Fasla Fahir

UK Beauty Content Creator @sephorauk code : FASLAFSPH @lookfantastic code : LFTFFAZMUA @cultbeauty code : FAZLAXCB Email for PR

93.4KUnited Kingdom

Average Like572

Engagement Rate10.5%

Overall Score99

Estimated Price$373

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Vyara | Beauty Enthusiast

Lover of all things beauty and aesthetic Luxury beauty unboxing, swatches & reviews UGC enquiries > Discount codes

19.4KUnited Kingdom

Average Like873

Engagement Rate60%

Overall Score99

Estimated Price$77

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_.sbsc

CAMONATIPS 🪞🩰 Skincare | Makeup | Lifestyle | Fashion

55.4KColombia

Average Like2872

Engagement Rate60%

Overall Score99

Estimated Price$221

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Joanne Burns

LUXURY BEAUTY | STYLE | LIFESTYLE Trying on new launches before you buy them ️ Enquires My dachshund puppy @luna__the_dachshund

99.4KGB

Engagement Rate23.5%

Overall Score99

Estimated Price$397

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Marikowskaya

MAKE UP • SKIN CARE • BEAUTY TIPS ‍Tutoriales de maquillaje paso a paso ‍♀️Rutinas cosméticas Sin filtros

245.8KSpain

Average Like4626

Engagement Rate11.8%

Overall Score99

Estimated Price$983

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3.2K29.5K
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Chloe Minto

UK 2nd top beauty influencer Blush obsessed More videos in reel section Discount codes

169.2KUnited Kingdom

Average Like579

Engagement Rate10.2%

Overall Score99

Estimated Price$677

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Anniie Arif

Top Influencer Of 2024 | Beauty | Fragrance | Skincare | Yorkshire |

348.6KUnited Kingdom

Average Like796

Engagement Rate14.5%

Overall Score99

Estimated Price$1394

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Slaviana Pav

your favourite beauty lover ♡ colourful makeup and skincare discoveries london |

85.3KUnited Kingdom

Average Like456

Engagement Rate10.5%

Overall Score99

Estimated Price$341

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Daren | UGC Creator 🇨🇦

‍♀️ skincare & beauty diary with a little bit of spice ️ affiliate links & codes 🫶

28.2KCanada

Average Like254

Engagement Rate60%

Overall Score99

Estimated Price$113

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Lely 𐙚

ᰋ ࣪ 🩰 ⊹ chica introvertida vs su cámara ♡ yesstyle & fknw 'LELYCL0UD'

59KMexico

Average Like4620

Engagement Rate60%

Overall Score99

Estimated Price$236

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